Hello, welcome The Works. What would you like to know about our agency?

Be

Significant.

heard.

meaningful.

kind.

a bit silly.

bold.

brave.

better.

inclusive.

Significant.

Children painting colourful pictures on their bedroom window so others can enjoy the imagery

An image of the Sydney Harbour Bridge with a projection on the pylon saying #LoveNSW

Artificial Intelligence Optimisation

Industry first

AI Optimisiation for brands

Creativity worthy of attention

A still image from the Big O campaign

Amgen - The Big O

Helped motivate over 500,000 women to get bone density scans

A snow globe filled with ash and Santa holding a sign that says "It's beginning to look a lot like climate change"

Greenpeace - The Ash Globe

Inspired 120k Aussies including grizzly old Russell Crowe to take action against climate change.

A swan made out of thousands of recycled plastic bottles

Containers for Change

Achieved 30,000 sign-ups for a new recycling scheme in WA in 24 hours.

A still from our Smith Family campaign depicting a pensive looking school student at her desk in class

The Smith Family

Repeatedly achieved record donations to help Australian families break the cycle of poverty.

A graphic from our work for Marie Claire all about consent.

Shaped one of the most important conversations Australia MUST have right now.

Explore more great work

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Why work with us?

We have the best people and culture in the industry.

A bit braggy, but we reckon we can back it up.

We have the right agency DNA for 2023 and beyond.

Young enough to talk the talk, old enough to walk the walk.

We create end to end journeys that people want to be a part of.

We know the things we make have impact. It’s our job to make sure it’s for the better.

A graphic image of an illustrated eye

Text that reads Good people making great things that really matter

A graphic poster that says "We Give a Sh*t"

What we are really good at

Brand and Advertising

Content and Social

CRM and Acquisition Marketing

Digital  Experience

Innovation

Customer Research  and Experience

Smart reads from some smart peeps

Artificial Intelligence Optimisation

The Works leads the charge with industry-first Artificial Intelligence Optimisation offering for brands

Image of Daniel Pankraz and Douglas Nicol

The Works snare highly awarded creative strategist Daniel Pankraz as new Strategy Partner

The two mindsets article thumbnail image graphic of 2 men with a plus above one's head and a minus above the other

The two mindsets that define (and divide) the nation

Image of Johnnie McGuinness, Dan Pankraz and Jacq Henderson

The Works land Johnnie McGinness and promotes Jacq Henderson

Covid article hero image of vial

The needle and the damage done: should brands offer vaccine incentives?

Feel something: why CX can’t ignore emotion article image of different emojis

Feel something: why CX can’t ignore emotion in 2021

Go on, have a squiz