In 2023, Vivid Sydney shone brighter than ever, fuelled by The Works' social team. With 1,257 tailored posts, we made Vivid Sydney the ultimate global experience, driving FOMO and engaging 3.28 million attendees. Our social impact was massive: 170.7M impressions, 85.7M reached, and 73,906 new followers. Collaborations with stars like Jennifer Coolidge boosted ticket sales, making it Vivid Sydney's largest Ideas event. Our brand lift study affirmed our advertising prowess, cementing Vivid Sydney as a cultural phenomenon.
