Brand refresh ahead of tech launches

AFG Hero image of snakes and ladders graphic

With a host of exciting new technology launches in 2021, Australian Finance Group (AFG) challenged us to develop a new brand design, logo and B2B launch campaign that would clarify what AFG stands for within the industry.

Conscious of their already strong brand positioning and excellent reputation in the industry, we developed a campaign which showcased the vibrancy and passion within AFG and launched the new product offerings with a simple and impactful message. Go Far. Go Together.

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