Aware Super – formerly known as First State Super – has won the 2021 MAX Award for Best Integrated Campaign of the Year, and we’re proud to have played a part.

The MAX (Marketing, Advertising and Sales Excellence) Awards recognise industry excellence in marketing, advertising and sales in financial services, and this year, Aware was an industry standout.

Delivered across multiple channels, Aware’s campaign aimed to draw awareness to the company’s name change and rebrand, while ensuring that not one colleague, customer or stakeholder was left behind along the way. And that’s where we came in.

Tasked with launching Aware to the world in a way that both differentiated the company and fulfilled its brand promise, our goal was to drive awareness of a brand-new name whilst prompting consideration and action among members and non-members.

It was a task we implemented through channels like digital, radio, social and an inspiring TVC–just to name a few.

And our efforts paid off. Aware went home from the 26th MAX Awards having taken out Best Integrated Campaign of the Year.

Congratulations to Aware and everyone who made the rebrand possible.

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