Aware Super takes home MAX Award with help from The Works

June 21, 2021

Aware Super – formerly known as First State Super – has won the 2021 MAX Award for Best Integrated Campaign of the Year, and we’re proud to have played a part.

The MAX (Marketing, Advertising and Sales Excellence) Awards recognise industry excellence in marketing, advertising and sales in financial services, and this year, Aware was an industry standout.

Delivered across multiple channels, Aware’s campaign aimed to draw awareness to the company’s name change and rebrand, while ensuring that not one colleague, customer or stakeholder was left behind along the way. And that’s where we came in.

Tasked with launching Aware to the world in a way that both differentiated the company and fulfilled its brand promise, our goal was to drive awareness of a brand-new name whilst prompting consideration and action among members and non-members.

It was a task we implemented through channels like digital, radio, social and an inspiring TVC–just to name a few.

And our efforts paid off. Aware went home from the 26th MAX Awards having taken out Best Integrated Campaign of the Year.

Congratulations to Aware and everyone who made the rebrand possible.

Written by

More news

We have a lot going on at the moment. Come and explore all the news and latest insights.
Browse all news

Want to join the party?

Sign up to receive the latest news and insights straight to your inbox.
Email address*
*Required field.
Thanks for registering! We’ve just flicked you an email to confirm. If you didn’t receive it, check your junk box and add us to your Safe Sender Lists so you don't miss anything else!
Oops! Something went wrong while submitting the form.

Want to work for Australia’s Branding, 
Design and CX agency of the year?

We have benefits and a culture that are the envy of the industry.
Explore Culture