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Generations of love


There’s a unique behaviour amongst Subaru drivers; they love the brand so much they want to share it with the world. Our objective was to capture and playback their love of Subaru; not just to overcome negative product and societal issues, but to force (re)consideration of the iconic Subaru Outback, around the emotional truth behind the brand (The Subaru Outback has been loved and trusted by families or 25 years, a position earned due to superior driving and safety capability). Our strategy was to connect a new generation to the Outback by sharing the ‘love story’ it has held for generations. Proving Subaru was the right choice; loved and trusted across generations to keep us safe, connected and optimistic for whatever is around the corner.