SuperCoach is Australia’s richest fantasy footy game with $50K up for grabs. But when you play with mates, you play for keeps, so there’s even more on the line – eternal glory or everlasting ridicule. The 2018 campaign features banter-fueled scenarios that showcase the spoils of victory and pain of defeat, and taps into the social aspect of SuperCoach, the No. 1 reason for players to register. The work includes TV, OOH, press, social and digital.