Hot chips are better when you don’t have to share, especially with pesky seagulls. But keeping the badly behaved birds at bay is easier said than done.
So, to promote Praise’s new Chicken Salt Chip Mayo at iconic Bondi Beach, we called in a little help.
Enlisting Matty J as our salty Chip Security, we created a network of Gull Free Zones around Bondi’s popular beachfront park area. With Matty J swiftly shooing away any seagull that dared to enter, beachgoers were free to enjoy their hot chips with a sample of Praise’s delicious Chicken Salt Chip Mayo.
Check out the campaign in action here.