Praise brings out #chipsecurity to promote Chicken Salt Mayo
Hot chips are better when you don’t have to share, especially with pesky seagulls. But keeping the badly behaved birds at bay is easier said than done.
So, to promote Praise’s new Chicken Salt Chip Mayo at iconic Bondi Beach, we called in a little help.
Enlisting Matty J as our salty Chip Security, we created a network of Gull Free Zones around Bondi’s popular beachfront park area. With Matty J swiftly shooing away any seagull that dared to enter, beachgoers were free to enjoy their hot chips with a sample of Praise’s delicious Chicken Salt Chip Mayo.
Check out the campaign in action here.
Check out the campaign in action
Take a lookWritten by
More news
We have a lot going on at the moment. Come and explore all the news and latest insights.
Browse all newsWant to join the party?
Sign up to receive the latest news and insights straight to your inbox.
Want to work for Australia’s Branding, Design and CX agency of the year?
We have benefits and a culture that are the envy of the industry.
Explore Culture