Tetley - Thirst-Tea?

Tetley were launching a new range of hydrating cold infusion teas with research showing 80% of Australians are actually dehydrated.

We developed the campaign ‘Thirst-tea?’ with star Celia Pacquola - encouraging dehydrated Aussies to say ‘Bye bye boring H20, hello hydration’ while flipping the fitness guru and influencer stereotypes in a lighthearted way.

The integrated campaign featured TVCs, OLSV, OOH and press.

Tetley Cold Infusions. Line up of Tetley tea products.
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