The loveable Opera House seal has swapped his days sunning himself on the northern steps to become the first ever voice for the Sydney Opera House.
The cheeky seal bot chats with Sydneysiders about upcoming gigs, reviews, surprising tales of celebrity encounters and even suggests date night ideas.
Hosted on Facebook Messenger, the chatbot uses a unique conversational platform to engage new audiences in an informal way. With an extensive conversational flow, the bot holds over 100 pieces of tailored content including images, videos and GIFS. It also includes integration with a social amalgamator, enabling users to scroll through live social media footage of the Opera House.
As well as the chatbot, the campaign extends to out-of-home fixtures and an extensive social media campaign.