Shooting hoops with Hennessy
To celebrate its new partnership with the NBA, Hennessy took over Bondi Icebergs for a sun-drenched day of b-ball by the sea. The one-off media and content capture event saw dunks replace dives, as the pool was drained and transformed into a branded basketball court – where streetball extraordinaire Cory ‘Sauce’ Brown took centre stage to dazzle with his tricks and moves.
Watching on in awe were other high-profile names in the game, who were only too happy to soak up the celebration alongside well-known social media influencers and enjoy a few Hennessy cocktails.
The Works were on-hand to help capture it all with close-up action shots of Corey doing his thing against the iconic backdrop of Bondi beach – footage which we then crafted into two 30-second edits to be used across Hennessy’s digital and social channels.
The first edit showcased the event itself, highlighting the day’s epic basketball action and branded backdrops to promote the new partnership, while the second brought awareness to Hennessy’s $100k SHOT competition, which gave fans the chance to win 100 grand if they scored from the halfway line.