Welcome to the ‘The Land of Lost Tax Deductions’. We highlighted the many unclaimed deductions Australians have lost by visualising them in a mysterious warehouse and then being discovered by our expert Claim Hunters.

The Land of Lost Tax Deductions shows that by using experienced H&R Block tax experts, Australians can ensure they are securing their maximum return.

The multimedia national campaign included a 30 second TVC and 15 second cut down, and extended to digital with a 15 second YouTube pre-roll and a six second bumper, as well as in store branding.