Generations of love
Our 2021 brand campaign for Subaru pays homage to some of the brand’s most iconic models that Subaru owners across generations have fallen in love with.
Set to Starship’s 1980s hit ‘Nothing’s gonna stop us now’, the film begins with a dad passing the keys of his classic Subaru Brumby over to his son in the 1980s. Then interchanges with drivers of other Subaru models, all of whom are singing their affection to their Subaru along to the Starship track, including the 1998 Outback, 2002 ARC Impreza WRX, 2009 Forester and the 2014 XV. Rally and racing car driver Cody Crocker, who won seven Australian and Asia-Pacific Rally Championships driving a Subaru, is also featured. Subaru’s All-New All-Wheel Drive Outback ends the commercial.
The integrated campaign features brand and retail TV, online video, digital and social.